Clearing The Basics of Online Marketing Strategies With Effective Business Perspectives - Ganna Magazine Blog

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Clearing The Basics of Online Marketing Strategies With Effective Business Perspectives

Online marketing has changed dramatically in the past few years, and there’s no denying it. When Google for the first time released their Panda and Penguin algorithm updates, most of the website owners were sent scrambling as they kept finding how the ranks of their websites slipped. But this doesn’t mean that all the online marketers were devastatingly affected. Those who built a strong foundation in the white hat marketing practices didn’t find any such negative impact of the Penguin or even the Panda. Instead, their online rankings kept improving and it was quite a bit deserving.


But unfortunate are those who actually got stuck in the middle of the entire process. The companies or even the individuals without dedicated marketing team who could test and even tweak their strategies even found their rankings diving deep beneath the list. According to the studies carried out by experts like Steven Rindner, most of these businesses were actually being carried out by the business owners on their own, who were more focused on their day to day operations.

Marketing is just a small fraction of daily operations that needs to be carried out. This only leads to inferring that these owners didn’t have the time in their hand to invest or even test whether the current practices are doing any good for them any further. So for them, understanding the basics of online marketing will actually help in streamlining their focus, and not hunt blindly.

Building a solid online reputation is exactly similar to building something new- obviously, it will look for a solid infrastructure. The foundation of such an online marketing strategy depends completely on the three pillars- search engine optimization, content marketing, and even social media marketing. And most importantly, just knowing the functions of these three won’t prove to be enough. After the recent updates from Google, thorough research works have proved, that most of the sites have lost their ranks, just because their owners didn’t know how to and when to implement these three pillars on their websites.

Building solid SEO strategies include selecting the relevant keywords and provide content related to these keywords. Earlier, when SEO first came into practice, factors like keyword replacement, keyword density, and even how many times the keywords have been used in the link were given the priority. But search engines quickly discovered how the keywords can be easily manipulated. A page which had nothing to do with the keyword could be ranked in the top three pages just by optimizing the page. But, there must be some changes in practice, and SEO must include relevant keywords, valuable content that is shared and back links from respected websites.

Interaction with the fans is highly essential for creating a true community and making the most of the social media marketing strategy. Without understanding all these pillars, Steven Rindner believes overall strategy cannot work, and even the efforts might get wasted. Just having the business is not enough; make sure you reach out to the market as well.
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