YU Yureka: Micromax Televentures unveils its brand-new Android phone - Ganna Magazine Blog

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YU Yureka: Micromax Televentures unveils its brand-new Android phone

The cell phone is a device that has brought a grand revolution as far as the communication is concerned. With the change of technology and introduction of the smartphone, the devices have changed to a huge extent. Hence, all the companies, which were producing the basic phones turned to the production of smartphones. However, there was hardly any Indian company in this list, but now there is also an Indian brand that offers beautiful smartphones. Yes, it is the brand Micromax.

The Micromax brand is identified as one of the most affordable Smartphone brands. The brand not only offers Android phones with brilliant features but the prices are pocket-friendly too. The immense popularity has helped Micromax in being one of the top Smartphone manufacturers in India. YU Televentures is a subsidiary of the Micromax Pvt. Ltd. The specialty about YU Televentures is that it is an online only brand i.e. it sells the smartphones only on online portals with no offline selling point. Just like the parent brand Micromax, YU Televantures also manufactures affordable phones and sells them on exclusive e-commerce sites in India. The brand is in plans of venturing into health devices and fitness trackers for monitoring blood pressure and the likes. 

There was no phone from the YU brand since quite some time, but now, the brand is ready to introduce its latest Smartphonein June. Micromax has launched the YU Yureka Black on 6th June 2017 in Indian online market. This smart device has become one of the most awaited devices since there was no new launch from the YU brand in recent past. Also, the expectations regarding the performance and features of the phone have increased. Considering the features and style of the phones, the market experts are much positive about the performance of this device in coming days.
Let’s have a sneak peek at the features, specifications, and price of the phone:

Display and screen

The YU Yureka Black from Micromax is a spectacular device which flaunts a metal uni-body. The dimensions of the device include 142 x 69.6 x 8.77 mm. The device weighs around 152 grams which make it a slightly heavier device in comparison to others. The device has a 5 inch HD display and offers a screen resolution of 1080 x 1920 pixels with 441 pixels per inch. The device offers optimum protection to the screen with Corning Gorilla Glass 3 with a curved glass design. The phone responds well to multi-touch and recognizes 5 fingers touch. The YU Yureka Black can be bought in 2 colours of matte black and chrome. Hence one can see that there is almost no feature left which this device cannot offer to the buyers. Many of the features are such that one can get it in the premium models from renowned brands only. 


The YU YurekaBlack is powered by Android version 6 Marshmallow, which is the latest Android version supporting new updates in the apps. The YU Yureka Black is packed with an Octa-core 1.4 GHz Cortex- A53 processor with Qualcomm MSM8937 Snapdragon 430 chipset. Hence, as far as the software is concerned, the device can definitely compete some of the leading models in the market also.


One can surely note that the camera is one of the most prominent features of the phone. The device flaunts a 13MP rear camera with 1.12-pixel size and 1/3” sensor size. Phase detection, Panorama, HDR, geo-tagging, autofocus and dual LED flash are some of the other features offered by the rear camera. YU Yureka Black offers an equally amazing front camera with 8MP for clicking great selfies. Hence the users will surely not be disappointed with the camera feature of the device also. The resolution of the camera is also far better than many models from different rivals.

Battery and storage

A decent battery and storage capacity is one of the most important features which influence our buying decision. The YU Yureka Black offers an internal memory of 32GB with an expandable slot of 64GB and an impeccable 4GB RAM. The 4GB RAM is a rare feature in the given segment which makes it exclusive and offers great efficiency while running multiple apps simultaneously. Hence, the device offers stunning data storage that the buyers will surely love. 

The battery of YU Yureka Black is also a pleasant surprise. It is powered by a 3000 mAh battery that performs well even in stand-by mode. So, for the regular users also the availability of the battery cannot be trouble at all. 

Connectivity options

There are several connectivity options on the device include Wi-Fi, GPS, FM Radio, Hotspot, Bluetooth and USB port. The device is also equipped with multiple sensors such as an accelerometer, proximity sensor, and fingerprint sensor. In short, the device offers a complete bundle of features to the users. 


The YU Yureka Black price in India is around Rs.9000 which means the device is positioned in the low-cost segment. It might face competition from quite a few brands since there are many Chinese devices in the low-cost segment to offer competition.


YU Yureka Black is a must buy for its outstanding RAM and an amazing camera which is very difficult to find in the low-cost range. Though the Indian origin device is expected to face tough competition from many Chinese handsets, the device can perform fairly. It is also a treat for people who would love to try their hands on Indian Smartphone. The YU Yureka Black will face a direct fight from Xiaomi Redmi 4 since it is available at Rs.7000. The Redmi 4 has the edge over YU Yureka Black in terms of massive 4100 mAh battery.

The older version of the device was launched a few years back and clicked instantly among the users. After a gap of 2-3 years, people are waiting to try their hands on the upgraded version of the phone. But one can’t deny the chances of competition it has from Redmi.
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